Versace Collection traces its origins back to 1991 with a range initially intended exclusively for men, and focused on the American market, where it achieved immediate success through its combination of formal styling and fashion appeal. The reception of Versace Collection was positive and immediate, leading to widespread distribution throughout the rest of the world.
In 2009 under the creative and stylistic direction of Donatella Versace, the Versace Collection for Women was launched, also produced and distributed by Versace S.p.A.
Versace Collection, a brand in its own right, features the half Medusa logo, recalling the iconic image of Maison Versace. The Versace Collection lines offer a wide choice of clothes and accessories, of indisputable quality and strong fashion content that possess their individual DNA but always relate to that of the Versace Group.
Versace Collection addresses the needs of a clientele who wish to dress with style and individuality, in a contemporary and sexy fashion, while avoiding ostentation and excess.
Versace Collection is distributed through boutiques, shop in shops and multi brand outlets, throughout the world. The Group has also undertaken a new store opening plan with the projected opening of about 50 Versace Collection outlets, including boutiques and shop in shops.
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